In every industry, competition exists. You have to use the right type of marketing to get clients and prevent them from going to your competitors. A few simple marketing tips will help you to approach clients in the right way. Professionalism is an absolute must and some clients will feel as if they are being railroaded when the wrong tactics are used.
Don’t Use Copycat Tactics
Do your best not to use marketing tactics that your competition uses. While it may work for them, it is not necessarily going to work for you. It is okay to use some of their tactics as a base idea though. Build off of those ideas to make a unique pitch to the client. In some cases, straight-forward facts are more effective.
Also Read: Why Is Stock Management Important?
Using copycat tactics also shows that you lack creativity and motivation to be unique. Using fast food burger places as a reference, they all make burgers but their marketing and ingredients are what set one apart from the rest. Quality is key.
Pitch Your Strengths
A client will be able to pick out your weaknesses but it is best to hide them as much as possible. Pitch your strengths so that they absolutely know what you are capable of. The pitch is your chance to wow the client and show then why they should pick you.
Creatively use your strengths in the pitch with word imagery. This paints a picture in the client’s mind of your exact capabilities.
Show Proven Capabilities
Showing growth records, hard statistics or another proven showing of your capabilities impresses clients. You should also pitch a comparison between yourself and the competition. The direct, “I am better than them” approach may just be the cut and dry decision maker for the client. Keep them with you and don’t let them run off to the competition.
This is the ideal time to provide testimonials from past clientele. Seeing the reactions and reading the words left by actual clients is a great marketing tip to keep your client from running off to the competition.
Know when to Use Rebuttals
Rebuttals are important but you should know when and how to use them. It is crucial that you are able to back up your rebuttals with facts and hard proof. Visual proof is all that a client needs to see sometimes. Make sure your facts are current and that you are using the rebuttal in a way that the client will see the core value of your pitch, service and product.
Also Read: The Benefits of Traveling in a Private Jet
In some cases a client is going to go elsewhere no matter what you do. More often than not, those clients return after realizing that the competition isn’t what it says it is. Competition proves itself and you have to maintain an excellent reputation within your specific industry if you are going to stand a chance at surviving. Show hard proof. As they say, “the proof is in the pudding”. Actions and visual proof speak far louder than spoken words.