The ultimate dream for any marketer is to get viral traffic. Send your message one time, then watch it literally explode all over the internet. That’s the dream for every marketer, it’s the ultimate high seeing your message go viral as you know you did something right. Everybody loves it. However, how do you do it? This doesn’t happen overnight, I mean, unless you’re sharing cat memes or puppy pictures (we love those too). However, the truth really is that those memes don’t mean squat to most marketers. Marketers want their message out, but to the right audiences, to the ...

Whether you are spending less or more time using it, Facebook today has become the most valuable platform through which businesses can advertise and building awareness and customer loyalty. One example that most of us have experienced is businesses who want to do promotion during holidays. A major holiday planning company was in a process of releasing a new app running out some promotions giving users 50% off coupons for signing up. They also created huge content from the promotion and turned around to be much more successful with it. We come to the conclusion that it’s much easier to ...

O2O (Online to Offline) involves guiding online customers to tangible offline retail stores, and it has become one of the excitable bywords in China’s e-commerce division. The O2O commerce program is typically set up on mobile. WeChat, the most prevalent social app in China is driving hard on O2O Business model. Compared to its competitors, WeChat has some distinct benefits when managing O2O commerce. If you are looking at WeChat O2O model for your company, here are some of the main assets WeChat can provide: Innovative Payment Option Another concealed benefit for selecting WeChat for your O2O trade model is ...