A piece of content can make and break your mind. It can influence you in many ways and can guide you to do certain things in the future. Take media for example, a simple piece of news can trigger your brain and can make you form opinions about someone or something. Content is not just a collection of words glued together to make sense … content is what leaves an impact on you.
IF you are a digital marketing agency or in a field even remotely related to that, you know how important your content can be. Content hooks, sets and holds your audience and triggered marketplace for your business. A hefty piece of written content has the capacity to build a fan base which will obviously improve your business in the future.
We know that you can write worth reading but can you write to make an impact? Let’s discuss some points on how you can actually nail your content writing game and what not to do while writing it:
Be Original:
- Sure you can take references, and you can use quotes too but if you write someone else’s opinions on the blog, then why should people bother coming to your site? It’s both easier and better for them to visit the ‘original’ site where the writer has shared his own views on a certain topic. Try to get the point of the writer while you are reading it and making it the source of your information. Rushing to copy his views and writing in your own words is unethical and it betrays the point of being a writer in the first place.
- Your original content will hold your audience and if your views are justified, it has the tendency to change someone’s views as well. Just be fluid with your imagination and content writing and rigid with your opinion. Your readers will come in crowds if you follow the part of being original passionately.
Make sense with your keywords:
- This is a very crucial point as most of the ‘bloggers’ nowadays push their keywords down the throat of their readers. Most of the times, the position of the keyword in the sentence doesn’t even make sense. But still, to build their SEO game stronger, writers do it.
- First of all, make your point clear to your readers and then shove your keywords in your blog. No one clicked to read a senseless line that you’ve placed so masterfully in your article. Stick to the topic and write flawlessly. No amount of SEO can save a poorly written blog.
Add graphics:
“Picture” this — you are reading a book and you are already loving it, but it the middle, you start to lose the grip on the story as it has become more complex and is making you drift out. What is the thing that can help a reader in this scenario? Illustrations ….they will drag the concentration of the reader back into the story and will give a brand new outlook of the situation. That’s how info-graphics on your blogs work. Once you start content writing on a complex topic related to the medical field or financial field, you have to take the risk of confusing your readers as these topics can contain complex terms and phrases completely unknown by a layman.
Now, as a writer it is your responsibility to make sure that your readers are not missing out on anything and they are getting the full extract of what you have written. Add info-graphics in your blogs to make them more appealing and noteworthy.
Info-graphics have other benefits as well, some of them include:
- Better SEO:
People also search for terms on Google Images, and if your blog has info-graphics attached to it, then the chances are bright of a person clicking on your link and reading your whole blog. - Lowe Bounce rate:
If you know SEO, you know what we are talking about. If your blog doesn’t have the required information, chances are that readers will go back to the search results and not give your site enough time. That seems fair as well, because people nowadays don’t have enough time to read from your first line to the last, they want results and they want them fast. Having info-graphics in your blog will engage your audience in a way that it would be hard for them to go back to the search results. Try to give the important information in your graphics to save the time of your readers and give them a better clarity of the whole situation. If the reader is engaged enough, he might stick to your blog. And, read the whole thing while being unaware that he is the cause of your site’s lower bounce rates.
Stay away from Plagiarism:
- This is the topic that takes the spotlight of being the worst problem ever in the content writing field. Plagiarism is a nightmare for any digital marketing agency and they try to steer clear of that at any cost. If you are a blogger, let us warn you that there is actually a thing called “Plagiarism Lawsuit” and the law takes it pretty seriously and you should too. Plagiarism is copying someone else’s content and re-publishing it with your name. Yes, it does sound like a crime already but there’s a catch. Various plagiarism detecting software are available nowadays which give you a clear idea on how you can spin a copied article. You can spin an article but you cannot hide the fact that there’s zero originality in it.
- It is just a matter of time before anyone busts your content and reports it plagiarism and the hassle that follows is a nightmare itself. To be safe, try to write your own thing. You can take idea on how you can write about a certain topic but you can’t copy the whole thing and say that it is yours. That’s unethical and thankfully, illegal.
The above were some tips and suggestions on how you can make your content have that impact that holds your audience and captivates their attention. Remember them the next time you write something for your blog. And if you have already content written some articles or blogs, editing them now is not a bad idea at all.